Global High-End Interior Design Exhibition Concludes, Sustainable and Customizable Wallcoverings Emerge as Mainstream Trend

The recent 2025 International Biennale of Interior Design in Milan has successfully concluded. One of the core focuses of this year’s exhibition was the innovation in wall decoration materials. Observers noted that “sustainability” and “deep customization” have become undeniable mainstream trends in the high-end wallcovering sector.

Leading brands showcased eco-friendly wallpapers made from ocean-recycled plastics and natural plant fibers, significantly reducing their carbon footprint. Meanwhile, driven by advancements in digital printing technology, demand for small-batch, personalized pattern customization has exploded. Designers are no longer satisfied with standardized products but are instead seeking wall art that can tell a unique spatial story.

Industry analysts believe this signals a market shift from mass consumption to value-based consumption. For manufacturers like Hangzhou Kainolin, this necessitates a strategic R&D focus on innovative eco-materials and flexible production capabilities to meet the stringent demands of global designers and high-end projects.